Noon Online 5/18/2018: Giving Psychology & FR

Fridays Online: Use the News to Fundraise 06/23/2017
Building Our Virtual Community

Noon Online: How to Raise More Money Using Giving Psychology

When: Friday, May 18, 2018 from 12:00-1:30PM
Where: Online via Zoom video conference link

Noon Online: Given our chapter's large geographic area, this series aims to gather members and colleagues online during the lunch hour to share ideas, build knowledge and network. The sessions have a nominal fee of $5 for chapter members. We use Zoom video conference, which is a platform where you can see everyone else online in real time (half the fun).

Fee: $5 for AFP Golden Gate Members, $40 for General Community
To register, scroll to bottom of page and see instructions in the gray box
Note: You will receive the link to Zoom in advance of the session
Earns 1.5 CFRE Credits


Groundbreaking research, most notably from Robert Cialdini and Daniel Kahneman, reveals how much principles of psychology and neuroscience influence decision-making.  In this session, Claire Axelrad will share some of her favorite "tricks" to help you connect with the triggers most likely to influence your would-be donors to say "yes" to your fundraising offers. They're not manipulations; they're just smart, research-based tools you could be using to improve your messaging and calls to action.

Join this session and learn about: Reciprocity - Commitment - Social Proof - Authority - Liking - Scarcity - Anchoring - Priming - Emotional Cues.


Claire Axelrad, J.D., CFRE was named Outstanding Fundraising Professional of the Year by the Association of Fundraising Professionals and brings 30+ years frontline development experience to her work as principal of Clairification. A sought-after coach and presenter, she teaches the CFRE professional fundraising certification course, is a featured expert for Bloomerang and Network for Good, and contributes regular articles to NonprofitPro, Guidestar and Maximize Social Business. Prior to consulting, Claire led development and marketing for San Francisco Food Bank, S.F. Jewish Community Center, Jewish Family and Children’s Services, California School of Professional Psychology and S.F. Conservatory of Music. Her blog, named "Top Fundraising Blog of the Year" by Fundraising Success, has evolved into 'Clairification School' - a 'one-stop' online resource for actionable nonprofit fundraising, marketing and management. She’s known for helping nonprofits develop new visions around next steps, and cut-to-the-chase practical strategies. Her motto: “If I know it, I want you to know it too.” A member of the California State Bar, Claire resides in San Francisco.

5/18/2018 12:00 PM - 1:30 PM

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