Masterclass: Cold Calling, Prospecting & The Art of the First Visit
When: Tuesday, February 26 from 9:30AM-12:00PM | Coffee, water & snacks provided
Where: Lighthouse for the Blind & Visually Impaired @ 1155 Market Street, 10th Floor in San Francisco CA 94103
Earns 2.5 CFRE Credits
$30 for AFP Golden Gate members - scroll down and follow instructions in gray box.
$60 for General Community - scroll down and follow instructions in gray box.
$30 for Members of Other AFP Chapters - contact email@example.com for registration code.
Scale $10-$30 for AFP members from organizations < $1M or members to age 30 --click here to register
Group discounts for groups of 5 or more @ $20 per registrant, pre-paid. To register your group, click here
In these times when the tax cuts are expected to take a toll on financial gifts, we need to become better than ever at reaching new donors. Don't miss this opportunity with popular presenter Armando Zumaya -- you will walk away with immediately useful tools and tips! The morning class includes hands-on practice with writing scripts, templates and other materials that lead to successful cold calling and prospecting.
Armando will also address the First Visit, a topic that is rarely taught and where often great prospects are mistakenly disqualified and individuals who aren't prospects have a great deal of time and attention paid to them. Only through doing the right prep, asking the right questions, learning to listen and choosing the right methods of qualification can you launch new valuable relationships for your institution.
Armando is a vibrant and supportive presenter -- you're encouraged to register early for this class, and to bring your team!
PRESENTER ARMANDO ZUMAYA
Armando Zumaya has been in fundraising for 32 years in a variety of roles that have given him a unique perspective on development offices, prospecting and role of prospect research/management. He is currently an active Chief Development Officer. He has spent the bulk of his career as a Major Gift, Leadership Gifts and Annual Fund Officer on two $1+ billion dollar campaigns at Cornell University and the University of California, Berkeley. Armando is well known for his work in teaching prospecting, solicitation, cold calling, major gifts techniques and remote constituency fundraising. He is a tireless advocate for improving the Prospect Researcher/Fundraiser relationship and creating a prospecting culture inside development teams. He is also a well reviewed speaker. His session at the 2018 AFP International Conference was one of the few highlighted in the Chronicle of Philanthropy coverage of the conference in the April 2018 issue. He lectures at AFP, The Foundation Center, DER, CompassPoint, APRA, SAWA, MARC and Blackbaud, among others. Among his publications is his nationally acclaimed OpEd in the Chronicle of Philanthropy in March 2014 entitled "Give Fundraising Researchers More Influence and More Credit."