Masterclass: The Big, Bold Idea to Attract More Donors
When: Thursday, June 20 from 9:30AM-12:00PM | Coffee, water & snacks provided at 9:00AM
Where: Lighthouse for the Blind & Visually Impaired @ 1155 Market Street, 10th Floor in San Francisco CA 94103
Earns 2.5 CFRE Credits
$30 for AFP Golden Gate members - scroll down and follow instructions in gray box.
$60 for General Community - scroll down and follow instructions in gray box.
$30 for Members of Other AFP Chapters - contact firstname.lastname@example.org for registration code.
Scale $10-$30 for AFP members from organizations < $1M or members to age 30 -- click here to register using sliding scale
Group discounts for groups of 5 or more @ $20 per registrant, pre-paid -- click here to register your group
A brand that sets you apart is essential to a nonprofit's success. Learn how to uncover the big, bold idea that will attract more people to your work. Because in today's world, a worthy mission is not enough. You've got to communicate what makes you unique at every opportunity. Learn from senior brand strategist Stephanie Swain at Mission Minded how you can use your brand to set you apart and connect with donors in a more meaningful way. Attendees will be inspired to apply learnings from the session and will leave with new tools for stronger communication with donors.
Catelyn Spencer and Carlos Aguilar will demonstrate how one of Mission Minded's clients, CaliforniaChange Lawyers, made donors a priority in developing their brand strategy. As a result, their donors feel understood, valuable and motivated to join their cause, even as the organization changed its name. This case study is the story of one nonprofit that organizations of every type and size can replicate to realize greater fundraising success.
You're encouraged to register early for this class, and bring your whole team!
PRESENTER STEPHANIE SWAIN
Stephanie Swain is Senior Brand Strategist at Mission Minded. She joined the firm in 2014 with a passionate believe in the importance of brand strategy and in finding that perfect mix of industry professionalism and audience-friendly language. Recent projects include CaliforniaChange Lawyers, San Francisco AIDS Foundation, and Drew School. A world traveler, Stephanie has provided coaching for literacy programs in Myanmar and Laos and advises a grassroots cultural exchange organization in India. At home, she works to foster community and lessen consumer impact on the environment by leading her neighborhood Buy Nothing group. Stephanie spent time at one of Silicon Valley's most highly respected communications agencies working with Google, Yahoo!, and small, groundbreaking startups.
CASE STUDY: CaliforniaChange Lawyers
Catelyn Spencer is Development Officer at CaliforniaChange Lawyers, coming to the organization in February 2018 with more than a decade of experience fundraising for cultural institutions including San Francisco Museum of Modern Art and The New York Public Library. At both of those institutions, she focused on planned gifts and worked with donors and their attorneys to facilitate bequests and other complex charitable gifts.
Carlos Aguilar is Strategic Communications & Chief Content Director at CaliforniaChange Lawyers. He is responsible for the organization's entire brand strategy, including the popular weekly newsletter NEWS BRIEF; the first person essays published on Medium; and all internal and external messaging. He works extensively with the organization's Board of Directors and other stakeholders to develop the organization's new name and brand.