Masterclass 5/9/2018: Avoid Post-Campaign Let Down

Forum 4/11/2017: This Political Moment with ACLU, Greenpeace & Planned Parenthood
Latest Practice, Experienced.

Masterclass: How to Avoid the Post-Campaign Let Down

When: Wednesday, May 9, 2018 from 9:30AM-12:00PM | Coffee, water & snacks provided
Lighthouse for the Blind & Visually Impaired @ 1155 Market Street, 10th Floor, San Francisco 94103
Earns 2.5 CFRE Credits

This masterclass is developed for mid-to-senior level fundraising professionals, but all are welcome! It is geared to those who have been through a campaign and come out the other end; however, it's also useful if you're planning a new effort. It's suited to executive directors, development officers, and board lay leaders as well.

$30 for AFP Golden Gate members - scroll down and follow instructions in gray box.
$55 for General Community - scroll down and follow instructions in gray box.
$30 for Members of Other AFP Chapters - contact for registration code.

Sliding Scale $10-$30 for AFP members from organizations with budgets less than $1M or young professional members --
click here to register.
Group discounts for groups of 5 or more @ $20 per registrant, pre-paid. To register your group, click here.


Campaigns of any size (capital, endowment, special, annual, planned giving, etc.) tax resources, energy and, often, organizational morale--even when they succeed! The impulse is to step back, assuming that donors are wrung out. However, post-effort interviews with donors and board leaders conducted by the presenters suggest exactly the opposite is true. They find that people are typically inspired and energetic not only to renew their financial commitments but to participate in advancing the mission overall. This masterclass will address how the post-successful-effort 'let down' can and should be understood and then mobilized to the organization's benefit. By the end of the masterclass, participants will:

* Understand the fundraising opportunity and donor mood by busting myths about what happens post-campaign;
* Be inspired to initiate new fundraising approaches, unique to the post-campaign dynamic; and
* Takeaway how-to's from a select panel of those who've experienced success, and also missed the opportunity.


Elliot Levin and Melissa Irish from Partnership Resources Group (PRG) present fundraising as a relationship-based art using real-life campaigns in both a theoretical and practical context. Anecdotes, humor and hands-on tips and takeaways enliven what could be an otherwise didactic presentation of case studies. The panel approach with Elliot as moderating presenter brings the perspective of a CEO, Development pro and Board member to the masterclass, welcoming interactive exchange. Themes are displayed on-screen, details are contained in handouts.

Elliot Levin is Founder and President of Partnership Resources Group (PRG), and serves as senior counsel on PRG's projects. He draws upon his extensive background in public-privat
e partnerships to assist organizations with growth and the funding necessary to achieve expansion. Prior to founding PRG, he managed nonprofits in Chicago, LA and San Francisco, including being CEO of one of the Bay Area's largest United Jewish Community Centers.

Melissa Irish is Managing Associate at PRG and brings 20 years of experience raising private sector funds for nonprofits with budgets of $250,000 to $10 million. She spent a decade as a senior fund development staffer in health and human services, workforce development and environmental organizations before completing her MBA. At PRG, she specializes in creating effective giving programs, excelling in building capacity for organizations to raise major gifts. Melissa applies innovative strategies from the for-profit to enhance nonprofit performance.


5/9/2018 9:30 AM - 12:00 PM

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