Masterclass 7/25/2018: Dashboards-Transform Data to Empower Action

Forum 4/11/2017: This Political Moment with ACLU, Greenpeace & Planned Parenthood
Latest Practice, Experienced.

Masterclass: Dashboards--Transform Your Data to Show Impact & Empower Action

When: Wednesday, July 25, 2018 from 9:30AM-12:00PM | Coffee, water & snacks provided
Where: Google Community Space @ 188 Embarcadero 94105 in San Francisco (enter on Steuart Street)

Earns 2.5 CFRE Credits

$30 for AFP Golden Gate members - scroll down and follow instructions in gray box.
$55 for General Community - scroll down and follow instructions in gray box.
$30 for Members of Other AFP Chapters - contact for registration code.

Sliding Scale $10-$30 for AFP members from organizations with budgets less than $1M or young professional members --
click here to register.
Group discounts for groups of 5 or more @ $20 per registrant, pre-paid. To register your group, click here.

Development leaders understand the power of data to show impact and unleash giving (it's been said "data = dollars"). Google Analytics is awesome for this purpose, but it can be unwieldy and inscrutable to the uninitiated. How do you know where to quickly find what you need? How do you share a snapshot of a certain metric with stakeholders? How do you make sure everyone's looking at the same data -- particularly  when it's actively changing?
This masterclass addresses these issues. Bring your development, communications and evaluation team and leave with knowledge to use a tool that turns data into informational, easy-to-understand reports through data visualization. It's like Analytics meets Powerpoint, using Google Data Studio. Previously a paid premium feature, Data Studio is now free with all the power it has to offer. Learn how to use it to pull data through Google Analytics, Facebook, spreadsheets, or large datasets -- and inspire your stakeholders to take action! The class will:

* Go from 0-60 on analytics fundamentals and terminology,
* Speak briefly to the broader landscape of marketing automation and digital marketing strategy,
* Talk generally about the power of analytics in planning and growing your web presence,
* Focus on Data Studio to build a dashboard that is meaningful and attractive, and
* Explore other dashboard technologies like Databox, and middleware connectors like Segment.

Participants will receive a Google Data Studio template that their website data will populate, and gain an understanding of how to extend it for their own use. Please note: participants will be asked to complete a brief survey prior to the masterclass in order to optimize the class.

Andrew Mallis has over 15 years of experience working with universities, nonprofits and community organizations to help them better serve their constituents. Large institutions like Fair Trade USA, San Jose Water, Stanford, UCSF, USF, and UC Berkeley have relied upon his ability to realize complex web projects in multi-stakeholder ecosystems in a forward thinking manner sensitive to constraints. At Kalamuna, he champions agile process management and collaborative models that engage design, development and content strategy. Kalamuna is an Oakland-based agency that partners with socially impactful institutions, associations, agencies and governments to help them solve today's most pressing problems. It does this by empowering them with the research, strategy, design and technology that transform their organizations so they can better serve the needs of their audiences and communities.

7/25/2018 9:30 AM - 12:00 PM

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