Donations made online is one of the fastest-growing gift channels.
While it’s not yet a juggernaut, it is significant enough to pay
attention to. And if your online gift processes aren’t operating
according to best practices for user-experience and donor stewardship,
you may be leaving a lot of money on the table.
In this webinar, we will examine 10 simple, research-backed fixes
that any fundraiser can make to their online donation process. You’ll
leave with the confidence that your donation pages and forms can convert
any visitor into a donor – and retain that donor for years to come.
At the end of this session, participants will:
- Understand how and why donors complete your donation forms
- Uncover best practices for conversion rate optimization that maximizes the gift amount and frequency
- Learn how to formulate a retention strategy for online donors through enhanced gift acknowledgement and stewardship
ABOUT PRESENTER STEVEN SHATTUCK
Steven Shattuck is Chief Engagement Officer at Bloomerang. In
addition to leading the sales and marketing teams, he curates our blog,
administers our weekly educational webinar series and hostsBloomerang TV,
a weekly video podcast that interviews fundraisers and consultants in
the nonprofit sector. Steven got his start in the nonprofit sector
producing fundraising videos and other digital content for organizations
like Butler University, the Archdiocese of Indianapolis, the Domestic
Violence Network, the Adoption Support Center, the American Heart
Association and CICOA. In 2015, he co-founded Launch Cause,
a registered 501(c)(3) not-for-profit organization dedicated to helping
emerging nonprofit organizations enhance the impact of their work
through collaborative office space, shared services, educational
programming and networking with other nonprofit professionals.
Thank You to Our 2017 Live Webinar Series Presenting Partners