Live Webinar 7/12/2017: Optimize Online Donation Secrets

Live Webinar: Building A High Revenue Major Gift Program 1/30/2017
Educating Fundraisers in the 21st Century

10 Secrets to Optimizing Your Online Donation Process
For Maximum Dollars Raised and Retained

When: Wednesday, July 12, 2017 from 10:00-11:30AM
(optional networking until noon)

There is no charge, but please register in advance. 

* Foundation Center Classroom, 312 Sutter Street Suite 606 in San Francisco 94108 
East Bay Community Foundation Conference Center, 353 Frank H Ogawa Plaza in Oakland 94612
National University System Student Success Center1256 Stoneridge Mall in Pleasanton 94588 (Tri-Valley)
John F. Kennedy University100 Ellinwood Way Room #3155 in Pleasant Hill 94553 (Contra Costa)

Free of charge | Earns 1.5 CFRE Credits

Click to see full 2017 Live Webinar Series


Donations made online is one of the fastest-growing gift channels. While it’s not yet a juggernaut, it is significant enough to pay attention to. And if your online gift processes aren’t operating according to best practices for user-experience and donor stewardship, you may be leaving a lot of money on the table.

In this webinar, we will examine 10 simple, research-backed fixes that any fundraiser can make to their online donation process. You’ll leave with the confidence that your donation pages and forms can convert any visitor into a donor – and retain that donor for years to come.

At the end of this session, participants will:

  • Understand how and why donors complete your donation forms
  • Uncover best practices for conversion rate optimization that maximizes the gift amount and frequency
  • Learn how to formulate a retention strategy for online donors through enhanced gift acknowledgement and stewardship



Steven Shattuck is Chief Engagement Officer at Bloomerang. In addition to leading the sales and marketing teams, he curates our blog, administers our weekly educational webinar series and hostsBloomerang TV, a weekly video podcast that interviews fundraisers and consultants in the nonprofit sector.  Steven got his start in the nonprofit sector producing fundraising videos and other digital content for organizations like Butler University, the Archdiocese of Indianapolis, the Domestic Violence Network, the Adoption Support Center, the American Heart Association and CICOA. In 2015, he co-founded Launch Cause, a registered 501(c)(3) not-for-profit organization dedicated to helping emerging nonprofit organizations enhance the impact of their work through collaborative office space, shared services, educational programming and networking with other nonprofit professionals.


Thank You to Our 2017 Live Webinar Series Presenting Partners


7/12/2017 10:00 AM

Sign In To Register