Live Webinar 2/7/2018: Work Your Legacy Pipeline

Live Webinar: Building A High Revenue Major Gift Program 1/30/2017
Educating Fundraisers in the 21st Century

Working Your Legacy Pipeline

When: Wednesday, February 7, 2018 -- Broadcast from 10:00-11:00AM

Hosted discussion and networking until 11:30AM
Earns 1.0 CFRE Credit

The AFP Golden Gate Live Webinars are free of charge, but please register in advance. This webinar is also available for individual viewing from AFP International at the cost of $79 for AFP members and $179 for the general community.


The East Bay Community Foundation at 353 Frank H. Ogawa Plaza, Oakland, CA 94612

Contra Costa:
John F. Kennedy University at 100 Ellinwood Way, Pleasant Hill, CA 94523 

Click to download the full 2018 Live Webinar Series


Identifying and moving donors through a journey that will inspire them to leave a gift in their Will is the bedrock of a successful legacy giving program. With many competing priorities, this process can, at times, feel overwhelming and difficult to execute.

Indeed, a challenge many fundraisers face is how to move donors through an engagement process that will lead to a legacy pledge. The discomfort and lack of time or resources often slows us down which results in a stagnant program with very few pledges. Putting in place a systematic and strategic process to move donors from prospect to pledger with specific messaging and actions ensures that the legacy program will yield more pledgers.

Using examples from many of the countries where Greenpeace has legacy programs and from other INGOs, Ligia will show you how to master a legacy pipeline matrix to move donors through a 6-step process to engage supporters from the prospecting stage to a pledge and raise more donors and gifts in Wills.

Learning Outcomes/Takeaways

1) How to move donors through an engagement pipeline to generate legacy pledges
2) How to systematically and strategically engage donors that will add value to your legacy program
3) Key messages and activities at every stage of the pipeline

Presenter Ligia Peña

Ligia is the Global Legacy Manager at Greenpeace International. For the past 15 years, she has been working with a wide range of organizations on all aspects of fundraising, communications and management. However her true passion has always been empowering small non-profits. She is the author of the ‘Small Shop Fundraising’ chapter in the 2nd volume of Excellence in Fundraising in Canada as well as several articles in various electronic and print publications. Ligia is very active in the Canadian charitable sector by serving on several committees at AFP International and having served on several nonprofit boards. She is a member in good standing of the AFP and the CAGP-ACPDP.


Thank You to Our 2018 Live Webinar Series Presenting Partners


2/7/2018 10:00 AM

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