An Introduction to Donor Data Segmentation
When: Wednesday, July 11, 2018 -- Broadcast from 10:00-11:00AM
The AFP Golden Gate Live Webinars are free of charge, but please register in advance. This webinar is also available for individual viewing from AFP International at the cost of $79 for AFP members and $179 for the general community.
Hosted discussion and networking until 11:30AM
Earns 1.0 CFRE Credit
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You can’t craft a compelling message or story if you don’t know who you’re
talking to. Effective storytelling starts with matching your message to your audience.
When we don’t segment our messaging, we set ourselves up for failure.
In this session, we will share some of our favorite strategies for
segmenting your donors and other constituents in your database – strategies
that produce results!
- 4 basic
ways to segment your donors.
- How to get
off the donor acquisition treadmill
- How to
improve your donor retention rates
- The best
an easiest ways to segment donors – ways that have the potential to turn
casual donors into major donors
Steven Shattuck is Chief Engagement Officer at Bloomerang. A prolific
writer and speaker, he curates Bloomerang’s sector-leading educational
content, and hosts our weekly webinar series which features the top
thought-leaders in the nonprofit sector. Steven got his start in the
nonprofit sector producing fundraising videos and other digital content
for organizations like Butler University, Girl Scouts, Christian Church
(Disciples of Christ) and the American Heart Association. Steven
volunteers his time on the Project Work Group of the Fundraising
Effectiveness Project and is an AFP Center for Fundraising Innovation
(CFI) committee member. He is a co-author of Fundraising Principles and
Practice: Second Edition. Steven has contributed content to the
National Council of Nonprofits, AFP, NTEN and Nonprofit Hub, and is a
frequent conference speaker, having spoken at AFP International, NAYDO,
Cause Camp, ADRP, the Nonprofit Storytelling Conference, and Planet
Philanthropy to name a few.
In 2015, he co-founded Launch Cause, a registered 501(c)(3)
not-for-profit organization dedicated to helping emerging nonprofit
organizations in the Indianapolis area enhance the impact of their work.
Recipient of the David Letterman Scholarship, Steven graduated with
honors from Ball State University in 2006 with a degree in
Telecommunications and Creative Writing.
Presenter Steven Shattuck
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